Valentine’s Day is possibly my favorite non-holiday. I always dress-up, treat myself to a mani/pedi, eat sweets ALL day and annoy my husband and friends with ridiculous, over-affectionate messages.
I also pay attention to what brands are doing and this year, I fell in LOVE with Tiffany’s V-Day campaign. From a micro website with old New York glamour tips, to an instagram contest where copules shared their true love photos; they really melted hearts (and wallets) everywhere. Seriously, the official color of Valentine’s Day should not be red or pink, but Tiffany blue ♡
Take a look at this charming video featuring The Sartoralist himself, Scott Shuman and his love, Garance Doré, shooting real love stories for Tiffany.